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Zollkonflikt prägt die Reputation weniger negativ
In den letzten drei Monaten des Jahres hat sich die Reputation der Schweizer Wirtschaft etwas von den Verlusten aus den Vorquartalen erholt. Der Swiss Economy Reputation Index (SERX) verbessert sich im 4. Quartal um +0.8 Indexpunkte und lag per Ende des Jahres 2025...
Our profile
Practical perspective to support your strategic communication.
Pioneer in the field of reputation and issue management.
Consulting boutique offering profile-compliant solutions for positioning of companies.
Implementation-oriented perspective with high-end issue, reputation and profile analyses.
SRI® – Sedimented Reputation Index® (SRI®) as the main indicator.
Scientific quality standards established with our research partner, fög – University of Zurich.
Our Services
For over 20 years, we have been advising ambitious organisations on strategic communication and profile-compliant positioning.
Our expertise
Our analyses are based on the content analysis, structuring and evaluation of reputation-relevant public information on the most influential players in business, politics and society. They serve as an agenda-setting and issue management tool and highlight which topics shape public perception and what effects these have on the players involved.
SERX
DAX Reputation
Topic radar
Health Radar
Reputation of universities
Reputation Federal Council
Reputation-Based Asset Allocation
Reputation.ch
Our methods
Systematic integration and analysis of media-based reputation data, network-driven social media data and survey-based image data. Integrating these different perspectives helps to identify empirically supported regularities that can be used by the organisation to systematically manage its communication and strategic activities.
Media reputation
A view of collective memory
Social-Media-Reputation
In the wake of digital networks
Image surveys
Keeping pace with the various stakeholders
Consulting and Profile Management
Profile conformity as a compass for strategy and communication
Concrete decision-making bases for profile-compliant positioning
Reputation management is not a beauty contest!
Reputation Management
Reputation monitoring for the purpose of determining your position and benchmarking with peers.
Systematic data basis with fög/University of Zurich as a strategic partner.
Practical and implementation-oriented findings based on empirical data.
Issue Management
Empirical data basis for strategic issue management.
Agenda-setting and issue management tool for politics and business.