Topic Radar Switzerland

APPROACH / APPLICATION
ANALYSED ACTORS
CURRENT FINDINGS

Current topics of the most important actors from politics, business and academia

The «Topic Radar Switzerland» examines the issue and reputation dynamics of the Swiss actors with the greatest resonance. It serves as an agenda-setting and issue-management tool and shows which topics shape public perception and what effects these have for the actors involved.

The aim is to track public debates — especially on strategic issues — as precisely as possible (e.g. with regard to the actors involved, dominant positions or evaluation patterns), in order to anticipate in good time any need for action and communication for one’s own organisation.

Linking the media and political agenda: In addition to the media perception of the central topics (and their actors), the political bills in the Swiss Parliament can also be viewed. The issue perspective allows a direct comparison between the agenda in Parliament and in the media. The Topic Radar is thus also a valuable tool for the public-affairs activities of companies.

The «Topic Radar Switzerland» can be obtained for a fee as an e-paper — as a tailored product following the preferred frequency (monthly, quarterly, semi-annually, annually) and a specific focus area. For targeted internal implementation, tailored dashboards are available via commsPORTAL.