Issue and reputation monitoring for Swiss universities and higher education institutions
The «Reputation Monitor for Swiss Universities» examines the issue and reputation dynamics of Swiss universities and universities of applied sciences. It serves as a tool for agenda setting and issue management and shows which topics centrally shape the sector and what reputation effects these have for the actors involved.
- The analysis covers reputation-relevant reporting on Swiss universities in leading national media, with balanced representation across language regions and publishers.
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The aim is to identify the main reputation drivers (issues) in the public perception of Swiss universities and to assess the extent to which previously unrecognised reputation risks or untapped opportunities exist.
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In addition, representative population surveys are used to develop a well-founded understanding of how Swiss universities are perceived by the public and which factors influence this perception.
Overview of Research Subjects
The «Reputation Monitor for Swiss Universities» covers the reputation and issue dynamics of the following actors:
- Federal Institutes of Technology (2): ETH Zürich, EPFL Lausanne
- Universities (10): Universität Basel, Universität Bern, Université de Fribourg, Université de Genève, Université de Lausanne, Universität Luzern, Université de Neuchâtel, Universität St. Gallen, Università della Svizzera italiana, Universität Zürich
- Universities of Applied Sciences (8): Berner Fachhochschule, Fachhochschule Graubünden, Hochschule Luzern, Fachhochschule Nordwestschweiz, Haute école spécialisée de Suisse occidentale, Ostschweizer Fachhochschule, Scuola universitaria prof. della Svizzera italiana, Zürcher Hochschule für Angewandte Wissenschaften
Current Findings
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