Reputation Management

Reputation Monitoring

REPUTATION MONITORING
REPUTATION.CH
UNSERE EXPERTISE

commsLAB advises organisations on reputation management, based on an empirical and scientifically rigorous data foundation.

A systematic analysis of public reputation is essential for achieving long-term, profile-aligned positioning. Through our comprehensive baseline monitoring (including SERX), we already provide existing data and benchmarks for a large number of companies and organisations.

We work closely with our long-standing strategic partner, the fög at the University of Zurich, and offer a range of analytical approaches, each tailored to your specific requirements:

 

I - Reputation analysis historical/ongoing

The alignment of the current reputation with its own history as well as the comparison with the sector development serves as well-founded analysis of the present situation and supports the realistic assessment of one’s own options for action and communication.

II - Benchmarking with relevant peers

The systematic benchmarking with the central peers enables a well-founded assessment of the company’s competitiveness advantages or disadvantages and thus supports the efforts to promote the corporate profile internally and externally.

III - Reputation Check and KPI system

The Reputation Check provides information about which drivers shape the reputation in a positive way or where exactly action is needed. The Reputation Check serves the purpose of monitoring the strategic communication of the organization in a targeted manner and identifying positioning opportunities and risks at an early stage. The module thus ensures efficient management of the organization’s communication resources.

Example graphs:

reputation.ch

The website operated by commsLAB AG has offered, since October 2021, the possibility to access key metrics—such as the degree of scandalisation, external influence, regulatory pressure, and reputational buffering—down to the level of individual companies.

The platform is based on the systematic and continuous monitoring of key Swiss organisations, institutions, and individuals, conducted by commsLAB since 2004 in collaboration with its strategic partner, the fög – Research Center for the Public Sphere and Society at the University of Zurich.

The data generated through this baseline monitoring meets rigorous scientific quality standards. The monitoring currently covers actors from business, society, and politics and is continuously expanded to include additional entities.

 

 

www.reputation.ch

Our Expertise

commsLAB runs a range of baseline monitoring programmes covering the public perception of key actors in business, politics, and society.

SERX Swiss Economy Reputation Index Logo

SERX

Background image for Dax Reputation Index page

DAX Reputation

Banner Bild Health Radar Schweiz

Health Radar

Ein Bild, das Im Haus, Gebäude, Arkade, Architektur enthält. Automatisch generierte Beschreibung

Reputation of universities

Topic radar

Reputation Federal Council