Profile Management
Profile Alignment as a Compass for Strategy and Communication
commsLAB AG is a research-based consulting boutique offering solutions for the profile-aligned positioning of organisations. commsLAB’s Profile Management helps your organisation to be perceived by its various stakeholders the way it itself aspires to according to its own profile.
We identify. Trend detection of key economic and socio-political narratives
We analyse. Analysis of the impact on tangible and intangible value-creation factors
We advise. Deep advisory expertise based on empirical data
We support organisations with concrete decision-making foundations for a long-term, profile-aligned and value-creating positioning. We advise organisations in particular in the following areas:
Communication
Strategic Positioning
Profile Management
Building on an empirical, scientifically grounded data foundation, we set out concrete courses of action
whether and where the public presence of your organisation needs to be corrected
whether and where fundamental strategic course corrections need to be made
whether and where credibility or attractiveness of your profile is at risk
The goal is not the highest possible public perception, but one that is as profile-aligned as possible. Reputation Management is therefore not a beauty contest!
Our Approach: Profile-Aligned Solutions
A distinctive and authentic corporate profile is the indispensable compass of every organisation. The profile plays a key role in managing and steering the relevant perception of an organisation — both inside and outside the organisation. The profile must be both attractive and credible.
Profile Management: What you can expect
Ensuring or restoring profile alignment is our highest priority
- We support you so that your organisation is perceived internally as well as externally in the way it aspires to according to its own profile.
- We advise you on the development and management of a distinctive and authentic profile.
- At the same time, we always ensure that credibility is not put at risk by counteracting any divergence between words and actions.
- We consistently involve clients in this process, in the knowledge that a credible organisational profile cannot be dictated from the outside.
For the concrete implementation this means: we make sure that…
- there is a clear understanding of what defines or “holds together” the organisation’s profile and how that profile can be concretely demonstrated through strategic and communicative activities.
- the profile is balanced three-dimensionally (i.e. functional, social and expressive).
- the profile is anchored in the existing organisational culture.
- the organisation’s own history is used as a profile-shaping narrative.
- the profile is consistently embodied by the organisation’s key representatives.