Issue Management
commsLAB supports ambitious organisations in managing their issues. This involves systematically identifying, analysing, and managing issues relevant to the organisation—both strategically and communicatively.
Issue monitoring is a key element in the early identification of relevant developments. Early identification does not mean continuously surfacing new, attention-grabbing issues; rather, it means accurately assessing the evolution and reputational impact of issues that are already well understood.
A comprehensive issue monitoring approach comprises the following steps:
We offer, among other options, two analytical approaches, with each setup tailored precisely to your needs:
I - Organization-specific issue monitoring
It focuses on the impact of individual issues or topics on the reputation of your organization. The positive and negative reputation drivers are identified and an assessment of possible career dynamics is given.
Fields of application:
- Supplement to Reputation Monitoring
II - Issue monitoring of strategic issues
The focus here is not on the reputation of one’s own organisation, but on the achievement of specific strategic goals within the framework of selected social, economic or political debates. The purpose of issue monitoring is to closely follow the public debates on these strategic issues (e.g. with regard to the actors involved, dominant positions, patterns of evaluation) in order to anticipate any need for action and communication in due time.
Fields of application:
- Campaign communication
- Political communication
- Scandal and crisis communication
Example graphs:
Our Expertise
commsLAB runs a range of baseline monitoring programmes covering the public perception of key actors in business, politics, and society.
SERX
DAX Reputation
Health Radar
Reputation of universities
Topic radar
