The reputation index built from the DAX companies shows on a consolidated basis how the public perception of Germany’s leading companies and sectors develops over time.
Owing to the sedimented calculation method (Sedimented Reputation Index®) and the broad assessment base determined on a daily basis (on average around 14’000 reputation-relevant public contributions are processed), the DAX Reputation Index is a valid indicator of the public acceptance of Germany’s leading companies and sectors.
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DAX Reputation Index
Interpretations
Reputation im Praxistest (Gastbeitrag)
Reputation stellt einen Wertschöpfungsfaktor dar. Ein wirkungsvolles Reputationsmanagement ist folglich im langfristigen Interesse von Unternehmen. Voraussetzung dafür ist allerdings eine seriöse Reputationsmessung, die Relevanz hat für die Alltagspraxis.Bevor sich...
DAX Reputation Index – Dashboard
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